Google Adwords certification study guides (fundamentals / advanced)

15 Jan 2014, by Calum Shepherd

Updated: 17/06/2015 (Google Partners Program)

Looking to expand your Google Adwords knowledge? Whether you manage Google Adwords campaigns on a daily basis, or are just learning to learn, a Google Adwords Certification can help. The certification will help with your understanding of paid media terminology, how campaigns work provide a method for you to show potential employers what you can do.

Thus, a lot of people look to the Google Adwords Certification to help with this, as they bundle study guides with certification. To help you with your exams, I’ve listed some Google Adwords Certification study guides that will help get you through both the Fundamental and Advanced Search Advertising exams.

It is possible to pass your Google Adwords exam without the need for physical guides or online revision packages. However if you do need additional help or would like something for your desk, this book is a great starting point - Google AdWords For Dummies book.

So, where do you sit the exam?

Introducing the Google Partners program.

• Google Partner Exams are now free! This means you don’t need to pay for your Adwords exams anymore.
• The new Google Partners website is designed to allow you to revise and sit the exams, all via one portal.
• Resources from 3rd parties tend to be out of date and don’t match the current Google Adwords Interface, nor the exam material. They do still provide value however and will no doubt be updated post launch of Google Partners.
• Google resources are at times a different from the interface, however you can bank on the Google material matching the exam.

In short, things are become a whole lot more clean when it comes to revision resources. Digging around for Google Adwords Certification study guides for your Fundamentals / Advanced Search exams is far less important post Google Partners launch.

##1. Official Google Study Guides

The Google Partners area provides all the initial steps to get you up and running. You will be able to access to seminars, study guides and much more. Essential for you kicking off your Google Adwords Certification study.

• Visit the Google Partners help area
• Download the Google Adwords Fundementals study guide (PDF)
• Download the Google Adwords Search Advanced study guide (PDF)

##2. Google Adwords Help Centre

The Google Adwords Help Centre help resources for terminology and a run through ranging from basic setup and basics to billing. A strong resource for referencing as opposed to studying for your exam directly.

• Visit the Google Adwords Help Centre

##3. Google Adwords Interface

The Adwords interface will give you the best exposure possible help for you to pass your exam. You will need a valid Google account alongside a name, address and credit card. Don’t worry, you can remove your card once you are setup.

The real value is assigning budgets and getting some campaigns live. Google regularly provide vouchers of around $50 to new customers via email to get people up and running, so look out for these in the days after activation. The Adwords Coupon page is also useful and currently has £75 free for a £25 spend (Confirmed live Jan 2014).

• Visit the Google Adwords Coupon website
• Visit the Google Adwords website

##4. Google YouTube Adwords Playlist

Various videos on anything and everything Adwords. You can find a specific playlist for all the introductory videos for adwords via the link below.

• Visit the Google YouTube Adwords overview playlist

##5. Other Websites

Please note, these are additional resources that are pretty out of date. However they do provide a bit more context for you if you have additional study time available.

• View aSlideshare deck by Emily Liedblad
• View the ageneral certification guide by Tom Demers
• Undertake a quiz by Mr McSheeny

I would also recommend downloading the free uCertify trial, as they do offer an extremely robust package with a decent number of questions available for free.

Good luck and let me know how you get on with your Google Adwords study!