Calum Shepherd

Listen, Understand & Nudge

Joining a service when the team have been through discovery, alpha and beta phases together can be challenging. It's a team that'll have bonded through some tough times, and come together to solve problems with their users. There are no fires to put out, so what do you do in

Canvas Conference - An Emotional Rollercoaster

I popped along to a conference for product people in Birmingham last week. Canvas Conference was brimming with great stories from people working in the product space. It included speakers from companies such as Thriva, Microsoft Research, Starling Bank and Monzo this year. However, I'm not sure I was prepared

Visualising IA with Mind Node

It's time to break the blogging drought with a hands on post. When producing an information architecture for a recent website our team decided use mind mapping techniques, as opposed to opting for a more conventional site-tree. "Information architecture is the practice of deciding how to arrange the parts of

Uber should borrow your new driverless car

It’s reported Uber have plans to reduce their dependency on human drivers and their vehicles through introducing driverless cars. Uber is currently the modern day equivalent of your old school taxi company - just without many of the limitations and drawbacks that these have. However, if it does continue

Assumed facts and educated decisions

I love the definition of data provided by Google - data, in philosophy is “things known or assumed as facts, making the basis of reasoning or calculation”. There is something beautiful about this definition. It creates a relationship between things assumed as facts and their usage as a source for

Session @ Marketing Society Digital Day 2015

Thursday saw the annual occurrence of Marketing Society Scotland’s Digital Day take place at Glasgow Drygate. Arriving slightly late and a little flustered after morning meetings, I hadn’t quite had the chance to fully digest the agenda. What I found was a great line up of speakers with

We are moving the cheese

I was delighted to speak about our learnings so far building something from nothing through empowerment, agile and responsive methods, whilst on our journey towards better public services. With information spread across 160+ organisations, 480+ websites and over 6 million content items - the scale is staggering. With 6 million
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