Calum Shepherd

5 learnings for product managers from Canvas 2019

I have a soft spot for Birmingham. Birmingham has been turning over a new leaf the last few years with some serious inner city regeneration and it’s never looked better. It’s a city which hosts one of my favourite conferences too - Canvas. Canvas Conference is packed full

The 'what' of product development

It's common for me to spend time looking at analytics with new, and sometimes longstanding, product teams. It's often an immediate pain point, and the temptation is to work with that team in isolation from the organisation to get some immediate results (guilty). However, your organisation should be responsible for

Listen, Understand & Nudge

Joining a service when the team have been through discovery, alpha and beta phases together can be challenging. It's a team that'll have bonded through some tough times, and come together to solve problems with their users. There are no fires to put out, so what do you do in

Canvas Conference - An Emotional Rollercoaster

I popped along to a conference for product people in Birmingham last week. Canvas Conference was brimming with great stories from people working in the product space. It included speakers from companies such as Thriva, Microsoft Research, Starling Bank and Monzo this year. However, I'm not sure I was prepared

Visualising IA with Mind Node

It's time to break the blogging drought with a hands on post. When producing an information architecture for a recent website our team decided use mind mapping techniques, as opposed to opting for a more conventional site-tree. "Information architecture is the practice of deciding how to arrange the parts of

Uber should borrow your new driverless car

It’s reported Uber have plans to reduce their dependency on human drivers and their vehicles through introducing driverless cars. Uber is currently the modern day equivalent of your old school taxi company - just without many of the limitations and drawbacks that these have. However, if it does continue

Assumed facts and educated decisions

I love the definition of data provided by Google - data, in philosophy is “things known or assumed as facts, making the basis of reasoning or calculation”. There is something beautiful about this definition. It creates a relationship between things assumed as facts and their usage as a source for
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