What's Next in Digital Talk

I was delighted to be invited by DigitasLBi to speak at their event, “What’s Next in Digital”

With just three busy weeks to prepare, I reflected on what might provide the most value to others. My focus landed on our early approach to ensuring that users are front and centre when creating information about public services.

Putting users at the heart of your digital strategy
A reflection on our early efforts and lessons learned.

A Chance to Learn From Other Experts

The event also gave me the perfect opportunity to listen to fascinating talks from industry leaders. The topics covered included:

• Emerging Digital Trends
  By John Monks, Head of Digital Business Design, DigitasLBi
• Organisational Transformation and Change
  By Mary Harper, Head of Customer and Digital Marketing, Standard Life
• Innovation in Media
  By David Milne, Head of Digital Publishing, STV
• Tips on Optimising App Store Games to Increase Downloads
  By Colin Macdonald, Commissioning Editor for Games, Channel 4

These presentations offered valuable insights across a variety of fields and sparked plenty of thought-provoking discussions.

Want to know more?

There’s a comprehensive summary of all the talks, including mine, on the Eden Scott blog. It’s well worth a read if you’re interested in digital transformation and innovation.