What's next in digital talk

I was delighted to be invited by DigitasLBi to speak at their event, “What’s Next in Digital.”

With just three busy weeks to prepare, I thought hard about what would give the audience the most value. I landed on our early approach to putting users front and centre when creating information about public services.

Putting users at the heart of your digital strategy - a reflection on our early efforts and the lessons we learned along the way.

A chance to learn from other experts

The event also gave me a great opportunity to hear from other industry speakers, covering:

• Emerging Digital Trends - John Monks, Head of Digital Business Design, DigitasLBi
• Organisational Transformation and Change - Mary Harper, Head of Customer and Digital Marketing, Standard Life
• Innovation in Media - David Milne, Head of Digital Publishing, STV
• Tips on Optimising App Store Games to Increase Downloads - Colin Macdonald, Commissioning Editor for Games, Channel 4

Plenty of valuable insight across the board, and no shortage of thought-provoking discussion afterwards.

Want to know more?

There’s a full write-up of all the talks, including mine, on the Eden Scott blog (dead-link). Worth a read if digital transformation is your thing.